7NOW’s Day After
While everyone plans for the Super Bowl—from brands to fans—no one really plans for the day after. People are hungover, call in sick, and fans of each team are reveling in victory or coping with defeat.
We decided that 7-Eleven should own the day after Super Bowl LIII, delivering everything the winners and losers would need to recover from Super Bowl LIII. And to further help the fans of the Patriots and Rams, we’d discount recovery items to a mere 53¢ in honor of LIII.
Contextual Print Ads
On Monday morning we hit Boston and L.A. with two, full-page ads in the Boston Globe and the L.A. Times. Both open letter-style ads were a tribute to the fans, their cultures, and to their hangovers. Just read the damn things. They’re hilarious. CLICK TO ENLARGE!
*Worked with the talented Serge Seidlitz for his particularly fun and imperfect illustration style
Promotional Social Videos
Responsive Targeting
We spent the day after the Super Bowl hanging out on Twitter, reaching out to anyone who could use some help with the win, loss, or hangover, including Mr. Mario Lopez himself :)
(And for those of you don’t know, @MPG stands for Mark Paul Gosselaar ;)